Sunday, July 29, 2012

ALC215 Globalization and the Media WEEK3 Global Media Empires



“What is the most popular technology devices brand around the world?”If u ask me this question, I would definitely tell Apple.There is no doubt that Apple products are like a storm. They are already permeate and change the contemporary society. If we lay emphasis on the class we take in university, it is no exaggeration to say that far more than half laptops are Apple products, let alone the iPhone.



Before iPhone emerged, cellphone has limited function. With the promotion of iPhone, cellphone is no longer just a communication tool for us. People can check weather, surfing internet, watching Youtube video and so on through the smart little thing. IPhone makes our life really convenience and fun. Since iPhone was created, traditional mobile phone were gradually weeding out by smartphone and touch screen cellphone is slightly replaced the keyboard cellphone. 

According to the statistics, “Apple had a record-breaking fiscal 2012 first quarter, the period spanning the last 14 of 2011. The company reported record quarterly revenue of $46.33 billion” (Claburn, 2012: 11). People can’t deny that apple is one of the biggest Global media empire now. Even though Apple company are from America, but we can see Apple store in any place on the earth and people can purchase Apple products very easily today. People from different places around the world like Apple products. They even consider Apple products as a kind of fashion.On the other side, the successful of Apple company could bring some disadvantages. Such as it may confine the development of technology, other company may imitate Apple products and Apple company may monopolize the market.

Reference listClaburn, T 2012, Apple’s Record Revenue And Other Figures Of Notes, Informations Week 6 Feb. 2012, retrieved 31 July 2012, Academic OneFile database, P11

Image: retrieved 31 july 2012, 
http://www.theage.com.au/technology/technology-news/university-claims-it-invented-apples-siri-tech-20120731-23bh3.html

1 comment:

  1. Using Apple as a basis to discuss how technology is evolving is always a good idea that everyone can understand. The statistic about profit generated from Apple helps put into perspective how big this company is globally! The only problem I had when reading this was the english. Some words are put in there that don't really make sense. Keep working on your english and your blog posts will make even more sense :) good work!

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