Before I study this unit, I heard the word globalization frequently in daily life. I think it is a concept that inevitably emerged with the increasing development of technology, economic and society. I reckon globalization can brings so much benefits to human and societies.
According to Ritzer (2011:2) “globalization is a transplanetary process or set of processes involving increasing liquidity and the growing multi-directional flows of people, objects, places and information as well as the structures they encounter and create that are barriers to, or expedite, those flows...”. Globalization is both substance and spirit across the border. Based on culture differences, people have diverse taste and habits. When the world into a globalization era, the brands and manufactures are produced across the countries. This phenomenon can brings more profits to the company and push forward the development of the economy. In some terms, the phenomenon of globalization may plays an crucial role in the development of society and world.
We can see many enterprises that derived from a countries then expended to other places due to the globalization. For instance, MacDonald is a worldwide restaurant. The original MacDonald was established in the USA. But now we can find this restaurant is existed in almost every place around the world. There are a huge numbers of people from different places enjoying this restaurant. Based on various cultural custom, each country also can come up with different recipe which can cater to more people’ appreciation. The globalization of MacDonald not only brings profits to this company, but also enriches people’s life. There are diverse global establishments on the earth such as Starbuck, Coca Cola, nike. On account of globalization, people could taste different kinds of food and use better commodities.
Ritzer, G 2011, Globalization the essentials, Wiley & Sons Ltd, retrived 15 July 2012,
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ReplyDeleteI think you really encapsulated what the term 'globalisation' really means. As you state, globalisation is not only a substance, but a spirit across borders. However I do believe there is a crucial part of globalisation that has been omitted from this post. While transnational corporations, such as McDonalds and Coke have enjoyed the success and fruits that can accompany globalisation, there have also been some 'losers' who have not benefited. Small local business, without the money or the man power, have lost customers and as a result business as they are unable to compete with the sheer power and money of the transnational corporations.
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